They See Netflix Rollin', They Hatin'

Sigh … here we go again.

Those of us old enough to remember the debut of the VRC also remember that In The Beginning, moviemakers tried to get a hundred bucks or so per tape. Thus was born the video rental industry, which they weren’t able to kill even by bringing the sell price . . . → Read More: They See Netflix Rollin’, They Hatin’

E-Book Pricing: This Will Not Stand

A book chosen at random from the coming week’s New York Times mass market paperback fiction best-seller list: The Midnight House, by Alex Berenson. Haven’t read it. Don’t know if I ever will. That’s not what this is about. Here’s what this is about:

Mass market paperback cover price: $9.99 Amazon Kindle e-book price: . . . → Read More: E-Book Pricing: This Will Not Stand

Flawed Market in College Football Scheduling

As a Badger football fan it’s pretty hard to get excited about Wofford this weekend. But it’s not hard to understand why the school schedules games like this. As this article from Sports Madison.com states, the extra home game is worth millions of dollars to the athletic department. Wofford does not expect the Wisconsin . . . → Read More: Flawed Market in College Football Scheduling

Why Software Piracy Isn't Theft

Demonstrates why Software Piracy and Pirated Music should not be considered as theft. . . . → Read More: Why Software Piracy Isn’t Theft

Thoughts on Game Theory: Why Do Restaurants Serve My Food to Everyone?

Find out how restaurants serve everyone each other’s food in order to increases their profits! . . . → Read More: Thoughts on Game Theory: Why Do Restaurants Serve My Food to Everyone?

How to Get People to Buy What They Don’t Want

This article follows up on an earlier article on how to price your products in such a way that people end up paying the maximum amount that they are willing to pay for it, instead of paying only what is mentioned on the price, or not buying it at all. . . . → Read More: How to Get People to Buy What They Don’t Want

Pricing Dilemmas: How to Charge the Most for Your Product

Setting a price on your product or service can be one of the most difficult decisions a marketing manager can make. Different people value your product differently. Most of the time, it is impossible to get accurate information regarding the percentage of your target market that are willing to pay a certain price . . . → Read More: Pricing Dilemmas: How to Charge the Most for Your Product