Google-Yahoo Deal Under Investigation by Justice Department

The high-profile advertising partnership between Google and Yahoo announced in June after merger talks between Microsoft and Yahoo collapsed could run into a challenge from the U.S. Justice Department. The Association of National Advertisers, the American Association of Advertising Agencies, and the International Advertising Association have expressed concerns about the deal and asked the Justice . . . → Read More: Google-Yahoo Deal Under Investigation by Justice Department

Should Physicians Advertise for Their Services?

We’ve been talking a lot here about physicians and the business of running a medical practice. Lately, I have been seeing a growing number of physicians advertise on television. This makes me wonder – Should physicians advertise for their services?

In some circles many feel that it is unethical for physicians to advertise. It . . . → Read More: Should Physicians Advertise for Their Services?

Gas Prices: Print Media’s #1 Enemy

At over $4 a gallon, gas is definitely putting the pinch on consumers. Wired writes, “No Mocha For Me, Thanks. I’ve Gotta Buy Gas.” We aren’t sweating the little things; we’re simply cutting them out.

The media is self-centered. It loves to write about itself without regard for whether its audience is interested or . . . → Read More: Gas Prices: Print Media’s #1 Enemy