Online Retail Sales Up 4% Year over Year

Online sales rose 4 percent during the November and December holiday period, reversing last year’s decline, according to the market research firm comScore.

The heaviest online spending day in history came on Tuesday Dec. 15, when online shoppers spent $913M. For the full holiday online shopping season, $29.1 billion was spent creating a 4% increase versus the same period in 2008.

“The 2009 online holiday shopping season was a positive one.” said comScore’s chairman Gian Fulgoni. This year’s growth rate “surpassed our forecast and returned to solidly positive rates after nearly a full year of marginally negative growth.”

The top growth rate category online for the 2009 holiday season was “Jewelry & Watches”, growing a hefty 20% versus year ago.

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(source: comScore)

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